Register for CP Innovation Exposition 2026

Main Criteria	Sub-Criterias	% Weight
1. Project Rationale and Strategic Alignment (25%)	1.1 Problem Rationale, Pain Points, and Business Opportunity / Sustainability Impact and value delivered upon completion.	10%
1.2 Strategic Alignment with Your Organization's Strategy.	10%
1.3 Synergistic Alignment with Group Strategy or Affiliates	5%
2. Novelty and Differentiation (30%)	2.1 Industry & Competitor Differentiation	10%
2.2 Advanced Technology Development and Business Model Innovation	10%
2.3 First in market/ First in industry	5%
2.4 Intellectual Property (IP) Registration	5%
3. Technical Excellence and Business Impact (35%)	3.1 Technical Performance Superiority (Benchmark Data, Stability or Reliability)	15%
3.2 Business Impact (Revenue, Cost Savings, Profit, ROI, IRR, or Sustainability impact)	20%
4. Scalability (10%)	4.1 Scalability and Expansion (Other departments or business units, both locally and internationally)	5%
4.2 Expanding into new businesses.	5%
		100%

Detailed Scoring Guidelines & Rubrics

Topic and Guideline

No Score

Developing

Proficient

Outstanding

1. Project Rationale and Strategic Alignment

1-2

3-4

1.1 Problem Rationale, Pain Points, and Business Opportunity / Sustainability Impact and value delivered upon completion. 10%

LEVEL 0The problem is not clearly identified or is presented only as a general concept. Lacks supporting data and fails to demonstrate the project's necessity.

LEVEL 1The problem is identified but described too broadly. Lacks quantitative data and evidence of actual impact. Stakeholders are not clearly defined, and there is no numerical support.

LEVEL 2Clearly defines the problem and pain points with some supporting data (e.g., costs, time, or losses). Begins to link the issue to business opportunities, but has not yet fully demonstrated market size or comprehensive social/sustainability impacts with quantitative metrics.

LEVEL 3Precisely defines the problem with robust quantitative data (Impact size/ Cost/ Market size). Clearly illustrates Pain Points and credibly links them to "Strategic Business Opportunities"

1.2 Strategic Alignment with Your Organization's Strategy. 10%

LEVEL 0Fails to identify organizational strategy. Response is irrelevant to the question or unable to explain any connection between the project and strategic objectives.

LEVEL 1Identifies strategy only in broad terms. Fails to specify Strategic Goals or clear KPIs. The connection to the project remains a general statement.

LEVEL 2Clearly identifies the organizational strategy and goals. Explains how the project supports these objectives and references specific KPIs, though measurable values (targets) are not yet clearly defined.

LEVEL 3Precisely identifies Strategic Pillars, Goals, and concrete KPIs. Explains a clear Cause–Effect relationship and demonstrates numerical results or specific Targets that the project significantly drives.

1.3 Synergistic Alignment with Group Strategy or Affiliates. 5%

LEVEL 0Fails to identify any connection with other business units. The project operates as a Standalone initiative without any concept of Synergy.

LEVEL 1Identifies potential for collaboration but lacks a clear plan. The synergy remains a theoretical concept without identifying specific Synergy Partners.

LEVEL 2Clearly identifies relevant business units or affiliates. Explains the model of synergy (e.g., sharing data, systems, resources, or customers) but lacks quantitative results or a clear scaling plan.

LEVEL 3Precisely identifies alignment with Group Strategy or relevant business units. Systematically explains Synergy Mechanisms (Process / Platform / Data / Supply Chain / Customer Ecosystem) with measurable numerical results or a concrete, validated action plan.

2. Novelty and Differentiation

1-2

3-4

2.1 Industry & Competitor Differentiation 10%

LEVEL 0Fails to identify clear differentiation. Follows existing practices or general industry standards with no new elements.

LEVEL 1Identifies conceptual differences or partial functional, but lacks clarity on superiority or supporting evidence.

LEVEL 2Explains tangible differentiation compared to the industry or competitors (e.g., cost, quality, speed, or customer experience) with supporting rationale, but lacks clear quantitative evidence.

LEVEL 3Demonstrates a clear Unique Value Proposition (UVP) compared to the industry or competitors, backed by quantitative evidence or actual results that prove a sustainable competitive advantage.

2.2 Advanced Technology Development and Business Model Innovation 10%

LEVEL 0Uses existing market solutions directly. Adopts Off-the-shelf solutions without developing internal knowledge or intellectual property.

LEVEL 1Involves some level of Customization or Configuration, but the Core Technology belongs to others and the primary components remain unchanged.

LEVEL 2Integrates various technologies or methodologies to develop specific Core Modules/Algorithms/Platform Components. Creates technical differentiation but does not yet possess full ownership of the technology.

LEVEL 3Develops entire core components resulting in Proprietary Technology, Unique Products/Processes, or Innovative Business Models. Supported by empirical evidence such as prototypes, full roll-outs, Patents, Copyrights, Trade Secrets, or models that are highly difficult to replicate.

2.3 First in market/ First in industry 5%

LEVEL 0Not first implement (Sell or use) in CP

LEVEL 1First implement (Sell or use) in CP

LEVEL 2First in some segment (Market or industry)

Process: At least 1 criterion must be met
- No prior implementation of this process within the same market segment.
- Industry-recognized technical acceptance or validation within the same industry.

Product: At least 1 criterion must be met
- Absence of direct competition offering a similar product within the same segment.
- Launched at least 6 months ahead of competitors.
- Distinct Differentiation

LEVEL 3First in martket (Country/ Industry/ Regional) or First in industry

Process: At least 1 criterion must be met
- Supported by official industry reports or verified by subject matter experts.
- Received recognized industry awards, professional certifications, or formal expert validation.

Product: At least 1 criterion must be met
- Successfully launched ahead of all competitors in the market.
- No existing equivalent in the market (backed by market research and competitive analysis).
- Industry & Media Recognition
- Strong competitive advantage that prevents imitation, such as Intellectual Property (IP) rights or high entry barriers.

2.4 Intellectual Property (IP) Registration 5%

LEVEL 0No consideration or action taken regarding intellectual property protection.

LEVEL 1IP protection is being considered or planned, but no formal application has been filed yet, or the specific form of protection (e.g., patent vs. trade secret) is still being determined.

LEVEL 2Currently in the formal process of seeking IP protection (e.g., pending application for Patent, Petty Patent, Copyright, Trademark, or identified Trade Secret).

LEVEL 3Intellectual property protection has been granted, or there is a clearly established IP Portfolio directly related to the project.

3. Technical Excellence and Business Impact

1-2

3-4

3.1 Technical Performance Superiority (Benchmark Data, Stability or Reliability) 15%

LEVEL 0Lack of benchmark data or technical comparisons with existing methods. No performance metrics or quantitative figures available.

LEVEL 1Qualitative descriptions of improvement without clear, measurable data or a defined baseline for comparison.

LEVEL 2Clear benchmark data provided against a baseline or existing alternative, showing an improvement of less than 10% in at least one dimension (e.g., speed, accuracy, stability).

LEVEL 3Comprehensive benchmark data compared against baseline and/or competitors, showing an improvement of 10% or more. Includes long-term stability and reliability data (e.g., Uptime, Failure Rate) from real-world implementatio

3.2 Business Impact (Revenue, Cost Savings, Profit, ROI, IRR, or Sustainability impact) 20%

LEVEL 0Unable to identify clear business impact; lacks supporting data or provides only general qualitative results.

LEVEL 1Requirement: At least one of the following KPIs must be met:

1. Revenue
- Increased revenue < 5 Million THB/year.

2. Cost
- Reduced costs < 3 Million THB/year.

3. Profitability
- Margin increase < 1%

4. Investment
- ROI (Return on Investment): < 10% or
- Payback Period: > 3 years

5. Sustainability
- Reduced CO2 emissions < 1% per year (against baseline) or
- Reduced energy consumption < 2% (against baseline) or
- Reduced waste < 5% (against baseline) or
- Job Creation < 100 new jobs per year (against baseline) or
- Improved safety cover for < 50 employees per year.

LEVEL 2Requirement: At least one of the following KPIs must be met:

1. Revenue
- Increased revenue 5 - 1000 Million THB/year.

2. Cost
- Reduced costs 3 - 50 Million THB/year.

3. Profitability
- Margin increase 1 - 3%

4. Investment
- ROI (Return on Investment): 10 - 25%. or
- IRR 12% or
- Payback Period 1 - 3 years

5. Sustainability
- Reduced CO2 emissions 1 - 4% per year (against baseline) or
- Reduced energy consumption 2 - 8% (against baseline) or
- Reduced waste 5-15% (against baseline) or
- Job Creation 100 - 500 new jobs per year (against baseline) or
- Improved safety cover for 50 - 300 employees per year.

LEVEL 3Requirement: At least one of the following KPIs must be met:

1. Revenue
- Increased revenue > 1000 Million THB/year.

2. Cost
- Reduced costs > 50 Million THB/year.

3. Profitability
- Margin increase > 3% or
- EBIDA increase > 5%

4. Investment
- ROI (Return on Investment): > 25% or
- IRR 18% or
- Payback Period: < 1 years or

5. Sustainability
- Reduced CO2 emissions > 4% per year (against baseline) or
- Reduced energy consumption > 8% (against baseline) or
- Reduced waste >15% (against baseline) or
- Job Creation > 500 new jobs per year (against baseline) or
- Improved safety cover for > 300 employees per year

4. Scalability

1-2

3-4

4.1 Scalability and Expansion (Other departments or business units, both locally and internationally) 5%

LEVEL 0Cannot be expanded to other Business Units (BUs) or lacks an analysis of expansion potential.

LEVEL 1Identified potential for expansion, but lacks a clear execution plan or has not been tested in different contexts.

LEVEL 2The project is designed for scalability with a clear Rollout Plan, or has commenced pilot testing in at least one additional BU.

LEVEL 3Successfully implemented in more than 1 additional BU, or has an approved rollout plan with a dedicated budget. Includes a clear expansion model (e.g., Standard Template, Playbook, or Central Support) and demonstrates measurable results from the expansion.

4.2 Expanding into new businesses. 5%

LEVEL 0No potential for new revenue generation; the project is strictly limited to internal efficiency improvements.

LEVEL 1Identified potential for a new business venture, but lacks market analysis, a revenue model, or a clearly defined target customer base.

LEVEL 2Defined Value Proposition, target customer segments, and preliminary revenue model. Market sizing has been assessed, or a commercial pilot phase has commenced.

LEVEL 3Possesses a clear Business Model with completed Market Validation. Demonstrates actual revenue or secured Letters of Intent (LOI) from customers, supported by a clear scale-up plan and high revenue-generating potential.